Mastering Off-Page SEO: A Comprehensive Guide for Beginners
Off-page SEO, also known as off-site SEO, refers to the strategies and techniques used to enhance a website’s online authority, reputation, and visibility outside the website itself.
Unlike on-page SEO, which focuses on optimizing the content and structure of a website, off-page SEO revolves around external factors, such as backlinks, social signals, online relationships, etc.
It encompasses all the actions taken outside your website to improve its ranking on search engine results pages (SERPs) and increase its credibility in the eyes of search engines and users.
This post briefly outlines the key topics, such as the role of backlinks, the impact of social signals, online reputation management, content marketing for off-page SEO, and more.
So, without any further ado, let’s get started.
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