Google may have recently launched another unconfirmed update to its search ranking algorithm. The update was noticeable as early as February 13th, 2023, just a few days after unconfirmed updates on February 4th and 8th.
Several SERP tracking tools have confirmed fluctuations and volatility in search results. Also, some SEOs have confirmed traffic spikes and movements on their websites.
What Are People Saying?
Several SEOs have tweeted about the unconfirmed update. Here’s what Glenn Gabe had to say:
Remember the 1/26 unconfirmed update I covered, and further impact and reversals on 2/3? Well here we go again. Here's a product reviews site that surged on 1/26, made it through 2/3, but just tanked again on 2/13. Google is clearly testing or tweaking something… Stay tuned. pic.twitter.com/wkRqbRac9t
— Glenn Gabe (@glenngabe) February 15, 2023
Here are some additional exs of movement from the latest volatility. Again, Google is clearly testing or tweaking something. And I'm seeing more exs of sites impacted on 1/26 that are reversing course. All of this happening as we wait for the next broad core update. Stay tuned. pic.twitter.com/pykIN7oUOH
— Glenn Gabe (@glenngabe) February 16, 2023
Yep, there has been a ton of volatility since 1/26. More on 2/3 into 2/4, and now even more on 2/13 and beyond. Also reversals like I have shared on Twitter.
— Glenn Gabe (@glenngabe) February 16, 2023
Barry Schwartz also shared his thoughts on Twitter about the unconfirmed update.
Another Google search ranking algorithm update around February 14th touches down – this is also unconfirmed https://t.co/E7ECsBLzc7 pic.twitter.com/8h1ZOiUuj4
— Barry Schwartz (@rustybrick) February 15, 2023
What’s Next – Dealing With This Update
It can be challenging to deal with an unconfirmed Google search ranking algorithm update as Google does not announce them. And since there are no guidelines about the update, it becomes hard to pinpoint the source of the ranking variations.
However, if you’re seeing fluctuations in your traffic, you can closely monitor your website’s search ranking performance using Rank Math’s Analytics to track the affected pages of your website. This allows you to evaluate the quality and relevance of the content on your website.
Moreover, you can check for technical issues such as broken links, slow loading speeds, and other problems that could hurt your SEO.
Watch the video below to learn more about how to recover from an unconfirmed Google update.
