What is Google Merchant Center?
Google Merchant Center is a tool that allows online retailers to display their products on Google. Businesses use it to showcase their products to potential customers searching for similar products on Google.
Products set up through the Google Merchant Center are eligible for display across multiple Google services, including:
- Google Search
- Google Shopping
- Google Images
- Google Maps
- YouTube
When displayed on Google Search, the product could appear as a rich result on the search results page, as shown below.
It may also be displayed in the product knowledge graph of the search results page.
In the case of Google Images, the product is displayed on the Google Images results page. The product images may be displayed alongside images from blog posts and image-sharing platforms, as shown below.
It can also be displayed when the Lens feature of Google Images is activated.
Your products will be listed in the places mentioned above for free. However, Google provides the option of running paid ads across its services.